Add that extra edge to your campaigns

BtoB Global offers smart execution strategies for your marketing campaigns. Our strategies are tailor-made to give your campaign that extra edge it needs to stand out amongst others. We strategize your campaigns and polish it to give a professional and creative touch.

Salient Features

• Quick campaign execution
• 24/7 Customer support for each campaign
• Precise calculation of ROI after execution
• Close follow-up after campaign execution

Key Benefits

• We lay stress on the analytics and help you analyze the tidbits of your campaigns
• We map your every campaign stage, so that you can identify loopholes and address them immediately
• You can easily launch, implement, analyze and measure the success of your campaigns
• Analysis of brand value and reputation at the onset of campaign execution

To fix up an appointment with one of our top email marketing consultants, click here.

3 stale marketing strategies to avoid

As a savvy business owner, you know you should target specific prospect to maximize lead generation. But most often you fail to achieve desired goals. You need to streamline and accurately pinpoint your prospect. Give below are the 3 key issues and their practical strategies to overcome lead barriers.

1. Customer-centric vs. company-centric strategies
2. How much and what you should know about your target
3. How to prepare a strategy for them

You cannot just send your campaign to anyone or everyone in your list or those who subscribed through your website. The definition of a qualified lead varies from business to business. You need to sit with your Sales Team and understand the kind and amount of leads they are looking for. This can include things like company size, title, industry, or purchase timeline. Once that’s done, build or acquire a customized list. You can either build it on your own- it’s time consuming or you can contact list vendors like us to get a customized list for you.

Your next and most important step is How to reach them and for this you need to prepare a robust marketing strategy. Marketers often cry loud that they have had a great strategy but it didn’t work out well. Chances are your strategy was company-centric and not customer-centric.

Company-centric strategy brags only about you and your product. Your prospects are not interested in how big or small you are; what you have achieved and how many products you have launched so far. What they want to know is What do you have for them. Customer-centric, on the other hand, is sitting and thinking for prospects - their need, pain point, how your product can help them, what they like, etc.

To fix up an appointment with one of our top marketing consultants, click here.

How are you faring on your email marketing efforts

I just wanted to share some important insights on email marketing with you today. Hope they will be of some help to you. 

-      56% IT marketers prefer email marketing over all other media.

-      Cost per order for email marketing is only around $5

-      63% of marketing managers in the IT sector plans to increase their email marketing spending this year.

Staggering numbers, right? However, many people who are already into email marketing will find these numbers hard to accept. That’s because they are not doing it the right way. Starting your email marketing efforts is not enough. Doing it the right way is what counts. 

This is where BtoB Global can help you.

You can do email marketing the right way with us. You can create, manage, roll out and measure your campaigns with a mouse click. Won’t it be better to experience it rather than me talking about it for hours? As a special offer, I will give you free access to our email marketing platform for a 30 day trial. All you have to do is to reply within 30 days.

To fix up an appointment with one of our top email marketing consultants, click here.

5 advantages of email marketing that you cannot ignore - Part II

In the last post we discussed the first 3 advantages of email marketing that you simply cannot ignore. 

They are:

• Better Rapport
• Round the Clock Marketing
• Trackable Performance

In this post we will discuss the last 2 steps:

Easy access to targeted lists

Off the shelf email marketing prepackaged lists can be purchased for your email marketing campaigns. You don’t have to put efforts compiling your target lists. Using these lists you can reach a large audience and get immediate results. You can even get your list customized based on your target criteria.   This helps you in reaching out to those who are genuinely in need of your offerings and not bothering those who are in no real need of them. You can select your targets based on geography, age, income, spends, and many other parameters.

Speedier Process

An email will reach your clients in a fraction of a second. Often you get immediate responses or within two to three days. A direct mail might take ten to twelve days to generate response.

To fix up an appointment with one of our top email marketing consultants, click here.

5 advantages of email marketing that you cannot ignore - Part I

Over the last few years the cyberspace is the most rapidly growing medium of communication in the present times. As result there is a shift to this lately fledged medium from other media of communication. People spend lion-share of their time online than sifting the pages of newspapers, magazines or watching television. Therefore the Internet is the most lucrative means of marketing your products and services. Email marketing has myriad advantages compared to other means of marketing. 

Better Rapport

Email enables you to add a personal touch to your mails; this helps you in striking a rapport with your client.

Round the Clock Marketing

Email marketing is the process of round the clock marketing. It is on, even when you are not physically present in your work place. It allows you to "push" your message to your audience and persuade them, unlike websites that await the customer’s visit.

Trackable Performance

You can monitor the performance of your email campaign through numerous tools that can measure open rates, positive or negative responses, and correlate sales with marketing.

In the next section, we will be sharing with you thew 2 other advantages. To fix up an appointment with one of our top email marketing consultants, click here.

Let us help you scan the advantages of email marketing

Over the last few years the cyberspace is the most rapidly growing medium of communication in the present times. As result there is a shift to this lately fledged medium from other media of communication. People spend lion-share of their time online than sifting the pages of newspapers, magazines or watching television. Therefore the Internet is the most lucrative means of marketing your products and services. Email marketing has myriad advantages compared to other means of marketing. 

Wider Reach

Physical borders, no matter however humongous they are, won’t hinder an email marketing campaign. Your emails can reach any corner of the world given the availability of a software platform.

Lower Cost

The resources and expenditure that are borne in conducting an email campaign is 80% lesser than paper-based direct mail version or print advertising.

Involves Creativity

It involves a lot of creative elements. You can use graphics, videos, music, quiz, game or whatever that will appeal to the eyes of your client and bring square deals to you. 

To fix up an appointment with one of our top email marketing consultants, click here.

7 reasons why email marketing is still ALIVE and KICKING - Part II

A recent study showed that 77% of people prefer to receive marketing messages through email.  According to the experts, email marketing provides you with the infinite liberty of personalizing your campaigns as per your target audience.

Let’s look into them one by one.

Campaign for 24x7

It runs a 24 hours marketing campaign. Your clients can sit and figure out the essence of your message even when you are out of office.

Track Your Results 

If you have opted for email marketing then you can also track the results of your email campaigns through some tools that are available. These tools monitor and measure click-through rate, conversion rate etc.

Targeted Marketing

One of the benefits of email marketing is that offers scope for targeted marketing, As prepackaged and custom-built lists are offered, you can get in contact with those who will probably require your services and products sparing those who do not.  The opt-in and opt-out prospects help in reaching those who are genuinely interested in your product.

Faster and Smoother Process

You will be able to generate a response through an email campaign on the first day compared to a direct mail that might take 10 to 12 days.  And executing an email campaign is easier that other campaign which you can do sitting in your living room with a software platform.

To fix up an appointment with one of our top email marketing consultants, click here.

7 reasons why email marketing is still ALIVE and KICKING - Part I

A recent study showed that 77% of people prefer to receive marketing messages through email.  According to the experts, email marketing provides you with the infinite liberty of personalizing your campaigns as per your target audience.

Moreover, you can easily create emails if your campaign is meant for a particular demographic.  You can target your niche market based on your product or service. 

You need to understand the mystery behind the stupendous popularity of email marketing through in-depth study and analysis of the advantages offered by email marketing. 

Let’s look into them one by one.

Global Reach

No other postal means come near an email in compare to its global reach. An email can reach every nook and corner of the world given that the recipient has an Internet access.

 

Economic

The expenditure incurred by an email is much lesser than other means of marketing. The cost of designing, executing, testing, sending, and receiving an email is much lesser than the same for paper-based direct mails. The time and resources required for an email is marginal compared to other marketing means.

Creativity

Email offers you the scope of creativity in terms of using graphics, videos, music, quiz, game or whatever is suitable that will draw the attention of your prospect. Emails also allow you to add a personal touch to your letters, which will help you create a better bond with your client.

In the next section, we will be sharing with you thew 4 other reasons. To fix up an appointment with one of our top email marketing consultants, click here.