A recent study showed that 77% of people prefer to receive marketing messages through email. According to the experts, email marketing provides you with the infinite liberty of personalizing your campaigns as per your target audience.
Let’s look into them one by one.
Campaign for 24x7
It runs a 24 hours marketing campaign. Your clients can sit and figure out the essence of your message even when you are out of office.
Track Your Results
If you have opted for email marketing then you can also track the results of your email campaigns through some tools that are available. These tools monitor and measure click-through rate, conversion rate etc.
Targeted Marketing
One of the benefits of email marketing is that offers scope for targeted marketing, As prepackaged and custom-built lists are offered, you can get in contact with those who will probably require your services and products sparing those who do not. The opt-in and opt-out prospects help in reaching those who are genuinely interested in your product.
Faster and Smoother Process
You will be able to generate a response through an email campaign on the first day compared to a direct mail that might take 10 to 12 days. And executing an email campaign is easier that other campaign which you can do sitting in your living room with a software platform.
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