7 reasons why email marketing is still ALIVE and KICKING - Part I

A recent study showed that 77% of people prefer to receive marketing messages through email.  According to the experts, email marketing provides you with the infinite liberty of personalizing your campaigns as per your target audience.

Moreover, you can easily create emails if your campaign is meant for a particular demographic.  You can target your niche market based on your product or service. 

You need to understand the mystery behind the stupendous popularity of email marketing through in-depth study and analysis of the advantages offered by email marketing. 

Let’s look into them one by one.

Global Reach
No other postal means come near an email in compare to its global reach. An email can reach every nook and corner of the world given that the recipient has an Internet access.
The expenditure incurred by an email is much lesser than other means of marketing. The cost of designing, executing, testing, sending, and receiving an email is much lesser than the same for paper-based direct mails. The time and resources required for an email is marginal compared to other marketing means.


Email offers you the scope of creativity in terms of using graphics, videos, music, quiz, game or whatever is suitable that will draw the attention of your prospect. Emails also allow you to add a personal touch to your letters, which will help you create a better bond with your client.

In the next section, we will be sharing with you thew 4 other reasons. To fix up an appointment with one of our top email marketing consultants, click here

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