Let us help you scan the advantages of email marketing

Over the last few years the cyberspace is the most rapidly growing medium of communication in the present times. As result there is a shift to this lately fledged medium from other media of communication. People spend lion-share of their time online than sifting the pages of newspapers, magazines or watching television. Therefore the Internet is the most lucrative means of marketing your products and services. Email marketing has myriad advantages compared to other means of marketing. 

Wider Reach

Physical borders, no matter however humongous they are, won’t hinder an email marketing campaign. Your emails can reach any corner of the world given the availability of a software platform.

Lower Cost

The resources and expenditure that are borne in conducting an email campaign is 80% lesser than paper-based direct mail version or print advertising.

Involves Creativity

It involves a lot of creative elements. You can use graphics, videos, music, quiz, game or whatever that will appeal to the eyes of your client and bring square deals to you. 

To fix up an appointment with one of our top email marketing consultants, click here.

7 reasons why email marketing is still ALIVE and KICKING - Part II

A recent study showed that 77% of people prefer to receive marketing messages through email.  According to the experts, email marketing provides you with the infinite liberty of personalizing your campaigns as per your target audience.

Let’s look into them one by one.

Campaign for 24x7

It runs a 24 hours marketing campaign. Your clients can sit and figure out the essence of your message even when you are out of office.

Track Your Results 

If you have opted for email marketing then you can also track the results of your email campaigns through some tools that are available. These tools monitor and measure click-through rate, conversion rate etc.

Targeted Marketing

One of the benefits of email marketing is that offers scope for targeted marketing, As prepackaged and custom-built lists are offered, you can get in contact with those who will probably require your services and products sparing those who do not.  The opt-in and opt-out prospects help in reaching those who are genuinely interested in your product.

Faster and Smoother Process

You will be able to generate a response through an email campaign on the first day compared to a direct mail that might take 10 to 12 days.  And executing an email campaign is easier that other campaign which you can do sitting in your living room with a software platform.

To fix up an appointment with one of our top email marketing consultants, click here.

7 reasons why email marketing is still ALIVE and KICKING - Part I

A recent study showed that 77% of people prefer to receive marketing messages through email.  According to the experts, email marketing provides you with the infinite liberty of personalizing your campaigns as per your target audience.

Moreover, you can easily create emails if your campaign is meant for a particular demographic.  You can target your niche market based on your product or service. 

You need to understand the mystery behind the stupendous popularity of email marketing through in-depth study and analysis of the advantages offered by email marketing. 

Let’s look into them one by one.

Global Reach

No other postal means come near an email in compare to its global reach. An email can reach every nook and corner of the world given that the recipient has an Internet access.

 

Economic

The expenditure incurred by an email is much lesser than other means of marketing. The cost of designing, executing, testing, sending, and receiving an email is much lesser than the same for paper-based direct mails. The time and resources required for an email is marginal compared to other marketing means.

Creativity

Email offers you the scope of creativity in terms of using graphics, videos, music, quiz, game or whatever is suitable that will draw the attention of your prospect. Emails also allow you to add a personal touch to your letters, which will help you create a better bond with your client.

In the next section, we will be sharing with you thew 4 other reasons. To fix up an appointment with one of our top email marketing consultants, click here. 

Are you able to beat the data blues?

It's true – 30% of your customer and prospect data becomes outdated, obsolete or inaccurate every year. With bad data in your system, you emails land in junk boxes, your hard bounces skyrocket, and your sales reps fail to be able to contact their prospects.  If you are facing these issues, here’s a smart way to beat the ‘data blues’.

Data Appending Services can help cure the ‘blues’ by adding fresh, deliverable data to your marketing and sales arsenal.  With automated and manual appending services, our match and append rates are the highest in the industry.

Features and Benefits

   • Increase segmentation capabilities by completing ‘incomplete’ records
   • Reach additional contacts by adding multiple contact information within your client’s organization
   • Update old information and eliminate invalid data

Now you can again confidently use your data to execute your marketing and sales initiatives.

To hear more about our custom data appending solutions and how they can help your business, email us back a reply or call me at the phone number below.  Find out your data challenges by scheduling a complimentary append test today.

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